What is Gross Operating Profit per Available Room?
It is a powerful performance metric that measures your hotel’s profit in relation to the total number of available rooms to analyze operational efficiency.
Formula:
Where:
Syncinns Tip: GOPPAR goes beyond just revenue, revealing how well your hotel converts revenue into profit.
Why is GOPPAR Crucial for Hoteliers?
It provides deeper insights than traditional revenue metrics like RevPAR by accounting for operational costs. This allows hoteliers to identify cost leakages and boost bottom-line profitability, not just top-line growth.
At Syncinns, we empower hoteliers with easy-to-use, data-backed tools that translate numbers into actionable insights.
Use GOPPAR to:
- Benchmark against industry standards
- Optimize staffing, pricing, and marketing strategies
- Drive smarter investment and operational decisions
Pro Tip: Combine this with Syncinns’ integrated analytics platform for a 360° view of your hotel's performance.